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This web page has the following in the site, "Centre for Change Management is focused on delivering qualifications for managing change." Our analyzers saw that the web page also stated " CM is the only nationally recognised qualifications centre in Change Management." The Website also said " Our learning programmes are work based and endorsed by the Institute of Leadership and Management ILM. In particular they deliver the change components of the National Occupational Standards for Management and Leadership. Designed for professionals in the business of organisational change, C 4." The website's header had centre for change management as the most important optimized keyword. It is followed by C4CM, change management courses, and change management which isn't as highly ranked as centre for change management. The next words c4cm.co.uk uses is managing change. change qualifications was included and will not be understood by web engines.